'Titiro whakamuri, kōkiri whakamura'
'When you understand the past, you know your future'
'When you understand the past, you know your future'
Our brand story
Taonga Tū| Heritage Bay of Plenty Charitable Trust
Our Vision: Heritage Together - Kotahitanga | Orokohanga Poutama
Connecting the heritage sector across the Bay of Plenty
Currently the heritage sector is fragmented and operating in isolation from each other.
There are over 6,675 heritage sites in the Western Bay of Plenty of which few are known about. Currently, as of 2024 we hold the only Western Bay of Plenty Heritage Strategy. Our first project being to produce a map connecting the key heritage sides: natural - cultural - built across the Western Bay of Plenty.
Our background
Taonga Tū│Heritage Bay of Plenty started in 2017 as a group of heritage-interested citizens to raise collective heritage awareness in our region and to embark along the journey of connecting herigage organisations and connecting experiences for locals, visitors and schools.
Community heritage voice
We are an independent umbrella heritage voice towards raising widespread community awareness to connecting heritage across our communities.
Taking one step at time, the ultimate aim is working in partnership with whānau/hapū/iwi and other heritage partners towards creating heritage unity, increasing heritage awareness and encouraging heritage experiences and the establishment of heritage hubs within each community which in turn through promotion can provide more connected heritage journeys for locals, visitors, travellers and schools.
When creating our brand we considered the following:
Taonga Tū| Heritage Bay of Plenty
Our Kaupapa | Purpose
Our logo
Our Colour
Our Strap-line: our people – our place – our stories
Our Values
Our Vision: Heritage Together - Kotahitanga | Orokohanga Poutama
Connecting the heritage sector across the Bay of Plenty
Currently the heritage sector is fragmented and operating in isolation from each other.
There are over 6,675 heritage sites in the Western Bay of Plenty of which few are known about. Currently, as of 2024 we hold the only Western Bay of Plenty Heritage Strategy. Our first project being to produce a map connecting the key heritage sides: natural - cultural - built across the Western Bay of Plenty.
Our background
Taonga Tū│Heritage Bay of Plenty started in 2017 as a group of heritage-interested citizens to raise collective heritage awareness in our region and to embark along the journey of connecting herigage organisations and connecting experiences for locals, visitors and schools.
Community heritage voice
We are an independent umbrella heritage voice towards raising widespread community awareness to connecting heritage across our communities.
Taking one step at time, the ultimate aim is working in partnership with whānau/hapū/iwi and other heritage partners towards creating heritage unity, increasing heritage awareness and encouraging heritage experiences and the establishment of heritage hubs within each community which in turn through promotion can provide more connected heritage journeys for locals, visitors, travellers and schools.
When creating our brand we considered the following:
- When it comes to heritage decisions that affect voters, our research has shown that there has been little or no formal liaison or dialogue between the different associated councils or heritage organisations on heritage related matters.
- The strong belief is that by creating heritage awareness at community level and developing a heritage strategy or road map leading into connected heritage experiences across the rohe, the Bay of Plenty will become more united through their shared stories and taonga.
- Our whānau/hapū/iwi, the early European settlers and the new cultures who are enriching our cities and region today make us who we are. In turn these stories connect into our landscape, and need to be told from the very beginning - the 13th century
- Stronger access to all aspects of our shared heritage will build a growing sense of identity, connectedness, pride and achievement throughout the Bay of Plenty.
- Our ultimate aim being is to seamlessly connect heritage across the Bay of Plenty
Taonga Tū| Heritage Bay of Plenty
- 'Taonga' covers anything from our landscape to an artefact, to a natural resource or food source and beyond. Our sweeping coastline for example is considered a ‘taonga’ – an abundant natural resource that can sustain us - just so our rivers and our mountains..
- 'Heritage Bay of Plenty' seamlessly connects us to our Bay of Plenty heritage and history from Waihi Beach right up to Cape Runaway.
Our Kaupapa | Purpose
- Our kaupapa is to foster heritage unity across the Bay of Plenty and to increase heritage awareness and understanding of locals and visitors to the region. The ultimate aim being to work in partnership with whānau/hapū/iwi and other heritage organisation towards raising heritage awareness and ultimately be influential in connecting heritage across the region.
Our logo
- Needed to be neutral and equally recognisable as a strong symbol connecting all people living and working throughout the Bay of Plenty
- Needed to be contemporary and simple in that it connects, at a glance, the full sweep of the Bay of Plenty from Waihi Beach through to Cape Runaway. Our region has amazing ranges and rivers within it, such as the Kaimai range, the Wairoa and Kaituna Rivers, but the one aspect that connects it all is the abundant and stunning turquoise blue coastal sweep along with the grasses that protect our dunes.
- Needed to be relevant, modern, and generic to all ethnicities as representing 'our place'.
- Needed to be neutral and equally recognisable as a strong symbol connecting all people living and working within our region.
Our Colour
- Turquoise blue. The colour that connects us as one people from Waihi Beach through to Cape Runaway
Our Strap-line: our people – our place – our stories
- Refers to the stories and heritage of the peoples of Bay of Plenty from the first arrivals to those arriving to live here today, all ages and ethnicities.
Our Values
- Trust, Kotahitanga, Integrity, Manaakitanga, Vision
